HPE in partnership with Edgebase Technologies needed to host Business Customers to an exclusive launch of HPE enterprise solutions.
These enterprise solutions will help lower customer TCO, reduce business down time, automate processes and increase ROI.
The objective of the event was to properly communicate this value to its existing client base.
Phyllion & Partners was tasked with making this a reality, ensuring adequate participation of the targeted businesses, and overall achievement of value selling and understanding by all stakeholders.
In executing this, our strategic underpinning was;
Smarter Solutions
Allow your work to get simpler & smarter…with HPE Enterprise Solutions
Expatiating the strategy:
I. “Smart” was the silver thread seen through all the elements of this project.
II. Everything from start touch point; e-invite with barcode ease of registration, to the main event and post event was smart, smartly designed and smartly executed.
We worked out the execution in phases
| Planning | Elements |
|---|---|
| Phase One – Pre - Event | Planning & Invitations |
| Phase Two – Event | Implementing, Look & Feel |
| Phase Three – Post Event | Documentation, Report & Evaluation |
- We achieved at least 75% attendance
- Proper brand representation in venue and ambience
- Sales lead generation and brand follow up
- Ecstatic and above expectation feedback from client & attendees