The Nigeria Smart City Initiative (NSCI), driven by the Federal Ministry of Communications in partnership with AFRITEX initiative, was designed to bring city administrators, urban developers and measurable solutions with the goal of enhancing the livability and resilience of Nigerian cities.The 2-day conference took place in August at the Congress Hall, Transcorp Hilton Hotels, Abuja FCT, Nigeria,
This event was sponsored in GOLD by our client, Hewlett Packard Enterprises Nigeria (HPE Nigeria), graced by MD HPE Nigeria, Chuks Opaka as one of its front line speakers.
Our client had the privilege of hosting the event VIPs, Speakers and Dignitaries at the executive lounge which is exclusively branded by HPE.
- Use this opportunity to reinforce the brand’s position as leading player in the Technology Sector
- Create a warm ambience and a memorable experience at the HPE executive lounge
- Create room for brand experience at all touch points of the event
Our Strategic Underpinning for this execution was
“memorable experiences”
At Phyllion & Partners we never approach a communications brief without a strategy.
Here, we wanted to give the brand maximum exposure amongst key decision makers while ensuring the executive lounge memoirs an unforgettable hospitality and HPE experience to all its visitors.
- We also created room for brand experience at the smart-cities exhibition area.
- This was a little challenging as there were many other players exhibiting and we had to create unique visibility for the brand amongst the clutter, and we did.
- We executed the Executive Lounge to reflect opulence and warmth while making the brand visible as much as possible.
- We provided smart guest relations services was provided by our brand hosts who were eloquent and brilliant in representing the brand
- Brand Memorabilia and Display Screens were also used to carry our clients message while treating the guest to a great hospitality.
- A detailed report of the post event and analysis showed that the objectives set out were met.
- We also provided media coverage through the brand’s partner firm, which gave a good share of voice for the brand in the media during the period of this event.
See links below to some news report:
The Nation http://thenationonlineng.net/smart-cities-set-change-nigeria-forever-hpe-nigeria/
Vanguard https://www.vanguardngr.com/2017/08/smart-cities-set-change-nigeria-forever-hpe-nigeria/
Business Day http://www.businessdayonline.com/smart-cities-set-change-nigeria-forever-hpe-nigeria/
Guardian https://guardian.ng/technology/how-smart-cities-can-change-nigeria-forever-hpe-nigeria/