Kaptain Foods, Ready Stews

  • Kaptain Foods a new but fast rising ready-to-eat brand in the Nigerian FMCG market approached us with the brief to build and sustain relationship with its Target Market online.
  • The brand wanted more awareness and exposure for the value it provides to its consumers.
  • They also wanted an avenue to interact and measure attitude of consumers about the product.

At Phyllion & Partners Limited, we are passionate about the SME sector, we believe it is the backbone of growth and economic development of Africa.

We have developed unique packages to enable SME’s embrace Marketing and Public Relations from start up stage even as they grow rather than a reactive tool to consider as the business begins to grow.

  • Kaptain Foods is one the SME’s we manage and is significant to mention here; a startup SME Fast Moving Consumer Goods Company in Nigeria and recently with our Strategic Marketing efforts have become fast growing SME FMCG brand out of Nigeria.
  • Its operations now span across Nigeria and even to neighbouring countries as the brand continues to gain love and preference amongst its target audience.
  • One thing we have to give the company management credit for is their receptivity to professional recommendations and ability to accommodate our Digital and Marketing Tactics for the brand growth.
  • We helped craft a brand positioning statement for their flagship brand, Ready Stews and aligned this position clearly with its messaging.
  • We presently provide full Integrated Marketing Communications Services for Kaptain Foods; Sales Promotion, Experiential Marketing, Digital Marketing and Public Relations.
  • We have since harnessed the successes of working with this brand to help improve our enabling marketing solutions for SMEs.
Results
  • Growth of social media followership by 200% in the first two months of our marketing promotions
  • Increased awareness for the brand, leading to increase demand for product
  • Customer education on product usage through videos, pictures and stories helped improve acceptance of the brand
  • Increased recognition and earned media as a result of impactful content on digital media
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