3 Reasons Why Your Business Should Be On Social Media

According to the next web, of the 4.3 billion people online in the world, there are about 3.4 billion people active on social media and about 3.2 billion people that use social media on their mobile devices.

So much data can be gotten from social media as we have recently seen and marketers and key decision-makers in businesses now depend on social media for business exposure, traffic, and market insights.

Businesses have been propelled toward being involved in social media and your business should be there too if it’s not yet there. You should be attracted to any channels or arenas that large swaths of your consumers gravitate to.

Social media has changed the way we live our lives. From the way we get our news to the way we interact with brands and products or even socialize. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s no wonder 8% of all companies  are now marketing on social media.

Consider these 3 reasons and make up your mind to take your business to the next level using social media.

– You have the largest market ever!

Remember when we said there are about 3.2 billion people on social media, well, Facebook alone has about 2.3 billion of that number subscribed on their network. Do you know what this means for your business? I think you should do the math if only 1% of those people were to buy from you.

Facebook was the first-ever social network to surpass the one billion active user mark, reaching this milestone in the third quarter of 2012 and it remains the most actively used.

You shouldn’t just be thinking Facebook alone, there are other platforms that can provide the visibility and drive traffic and sales for your business.

– Generate Leads and Make sales

No matter what you sell, social media can help you sell it and fast!

Social Media Examiner’s annual global survey of social media use by small businesses reported, 90% “increased exposure” as the top benefit of using social tools and lead generation at (65%).

Each time an individual interacts with your brand on social media, overall awareness of your brand is increased. If a customer likes your Facebook page or one of your posts, friends and followers of that person will see that engagement, followers of your brand may see that engagement and overall awareness of your brand increases.

These are leads, potential customers that can further be converted into customers and brand evangelists. This conversion largely depends on your sales funnel.

 

-73% of consumers are likely to buy from a brand that responds to them on social media

 According to a research by Hubspot, brands who are on social media and take the time to care and respond to questions and comments by consumers on social media will reap the benefits.

When people search for your brand, they want to connect and communicate with you. Are you communicating with them?

Imagine chatting with your Bank A on Facebook and no one responds. What comes to your mind?

Yeah, we know, you are not happy and you might lash out at them. Then someone comments a suggestion to try Bank B. You give it a try and they respond promptly and courteously, addressing your inquiries and solving your problems. Do you go back to Bank A, I bet not, and you even dissuade others from banking with them.

Likes, comments, reshares, retweets, are all magnets that attract people to you on social media.

Really, we can go on and on about the effect of social media for your business but at this point, we want you to pause and ask yourself what you will do with this information.

Do you think there is more value social media can add to your business? Do you want to join the other businesses on social media who are already reaping its enormous benefits to grow your business? If no, then it is fine (we’d advise that you say yes) but if yes stick around to read our other blog post on how to harness social media for business.