7 Ways to Certainly Get your Audience to Really Engage with you on Social Media

Social media engagement is thrilling, creative, productive and of course, engaging. But then, social media engagement will deny being engaging when your fans, followers and viewers, don’t talk back to you on the social media platforms.

When you really engage with your followers on social media, then it’s easy to turn them from fans into customers. The time you devote to building relationships with your online audience can lead to a higher number of sales, increase in customer loyalty, and higher positive reviews.

While it may be relatively easy to get people to like and share posts, it takes some creativity to drive comments and dialogue.

So, here are 7 creative ways to get your listening audience to talk to you on social media.

1. Post Content Worth Engaging With

To increase social media engagement, you’ll need to be sure that your business is creating content that people can truly engage with.

The content should be beautiful, inspiring, funny or relatable – it could be a poll on Twitter, a video game people can relate to, a graphic that makes people laugh, or a product post that encourages people to tag their friends.

Be sure to post content that will receive a positive reaction from people. Also, post content that’ll drive an emotional response from people. A great way to ensure worthwhile engagement is to share content that is relevant to your audience.

Who are your customers? What are their interests? On what platforms do they really engage? Would they prefer videos, blog content, image posts, or all? By profiling your target customers adequately, it helps to focus on creating content your customers would enjoy, and truly engage with.

2. Ask Questions Creatively

An easy way to quickly engage with your fans on social media is to ask a question. Asking a relevant but fun question, is a great way to get your customers to leave a comment on your post.

Yes, asking your fans questions may get some response; but if you really want to inspire engagement, take things up a notch – ask questions with multiple choice answers, illustrated by an interesting graphic, and you’re likely to get plenty of responses. It gets better if you incorporate your product into the question, while still being playful with your audience.

Post questions your audience want to answer. You do this best when your product is incorporated into the question. For instance, if you own an e-Commerce site for women’s clothing, you could create a post that compares two different dresses and ask ‘which would you rather wear on a date night, and why? Give reasons, and let your online audience answer in a poll.’ Remember, pictures and a little humour do wonders for engagement.

3. Run Unique Online Contests

Social media contests are quite common these days, so it’s important to stand out and do something different or unusual for your brand. Be sure to match up the contents with unique giveaways.

You can ask people to take certain actions such as visiting a landing page on your website, re-posting a tweet, or commenting with a creative write-up on a product post. Then, attach a prize to be won.

It’s important to think outside the box, and come up with contents, fans will want to participate in, share and discuss on your and their social sites.

4. Introduce a Call-to-Action in Every Post

Encourage readers to comment, like and share your content. When you create posts,  ensure to always add a call to action at the end of it. People are more likely to share a post if you ask them to.

Also, a great way to introduce call to action, is to tag people in curated content. A great method to do this is to write curated articles.

Choose a topic and reference multiple articles, along with their authors and links. Then, tag everyone mentioned in the article when you post socially.

People mentioned in a curated post are likely to comment with their thanks. The more people tagged, the more comments there will be, to get the conversation going on your page.

Also, tagged authors are very likely to share your content on their profiles and pages as well, and tag you back.

5. Post about Current Events

Being topical always brings fresh traffic to your page, whether it’s centered on a holiday, event or live show. When you post contents that relate to current events that your audience are already talking about, it really helps to engage your social media fans.

6. Encourage User-Generated Content

User-generated content (UGC) is an excellent way to get your fans talking on your page. It’s the most convenient, yet trickiest way to get engagement. But if you don’t draft the blueprint for this kind of engagement carefully, it might go unnoticed.

You can ask your audience to create designs on your products via a product customization platform; and have them upload the designed products online, while tagging your company’s handle.

Or ask your audience / fans to publish a write-up or review of your services on your website. Such engagement from your social audience, will then serve as relevant content for your social media platforms.

When your fans contribute to the content on your page, they are more likely to engage and get their own social audience to join in as well.

7. Respond to all Comments

To increase social media engagement on your platforms, you will need to be social too. When customers send you a message or leave a comment on your post, they’re giving you an opportunity to talk to them. Whether they leave a positive or negative message, you should be responding to each customer.

You can show appreciation for positive messages, and suggest a resolution for negative ones. This way, you are really engaging with your audience through appropriate feedback.

Over to You!

There are lots of creative things your business can do to spark conversation and inspire engagement on your social media pages. You only need to get creative and come up with unique posts that will really engage your fans and get them talking.

 

Stuck on Ideas?

If you have ever been at sea with social media engagement for your business, and need help pulling through an effective social media interaction with your online community, then you might want to rethink your engagement with Phyllion.

With in-depth understanding of who your target audiences are, what they care about and are willing to pay attention to, we determine the best way to speak directly to them, the way they want to hear from you.