More Than Just a Toilet Paper: Are You Creating a Compelling Media Engagement?

So, your target audience is on the Media? Fantastic update!

You have unlimited access to advertising your business content to everyone in the world – at little/no cost, at the same time.

But here is a plot twist to the story:

“The average person is exposed to about 4,000 ads a day”, says Walker-Smith, an advertisement creation expert in the USA. Let us explain.

The popular ones we can imagine: Facebook ads, Instagram posts, Twitter notifications, Pop-up advertisements on the side of mobile screens/laptops, Email newsletters from organizations (unsolicited), Advertisement series at the cinemas, malls, and public shopping plazas…

And any other one you can think of: Posters on public buses and transport system, Bill boards on major roads during commute, Stickers on tricycles, motorbikes and inter-community transport systems, Advertisement on the radio/television stations, Logo showcase on T-shirts, bags, vehicles, etc.

What’s more? Several other business owners are parting with Millions of Naira/Dollars to keep your target customer, engaged 24/7 online.

Organizations are spending a big chunk of their financial budget yearly, on advertisement and marketing.

So? Your target customer online is busy, distracted, and bombarded with series of other marketing information – at the same time. How can anyone remember an ad they saw 25 minutes ago, when they have seen 56 more marketing campaigns afterwards?

Well, except such ad is personal (relevant to the viewer), creative, engaging, informative, or humorous.

The competition is stiff – but approachable.

How? By creating a compelling marketing campaign.

The clue is to stand out of the competition, and stand tall among the crowd. You do this by adopting a creative, intellectually-stimulating, humorous, out-of-the-box, daring marketing campaign.

Below is an advertisement material that looks just like what we’re describing up there. Then, we will go ahead to let you know why we love this marketing campaign!

In your first 17 seconds of watching this 00:39 seconds pieced ad, what point did you think they were trying to make?

To be honest – I didn’t know too.

So, why did I watch it to the end? I wanted to find out!

Three Reasons why we love this marketing campaign; and the 3 Reasons that can make yours a difference:

1. It is Personal & Engaging: In one word – appealing ad. The marketing content could make the viewers relate to it on a personal level. It wasn’t some robotic movements in space trying to figure out if living elements existed in Mars. No, the marketing content was simple, personal, and hinged on curiosity to get viewers to watch it to the end.
2. It is Out-of-the-Box: One word: creative ad. Yes, toilet rolls are made from papers; and the marketing content communicated this in the most humorous of ways. More so, the ad ends on a great note: “Paper has a great future.” Nobody probably saw that coming – the relationship between the showcase of series of Papers in a home, and the advertisement of a toilet paper. How well do you know your product/service, to get creative about its marketing content?
3. It is Daring: One word: daring ad. How in this tech-driven world could anyone have the guts to downplay the value of “technology” in an advertisement? Like, who would listen to such ad? Who would believe it?? Well, this marketing material that we love, went all the way out to break the ice. How they could convince us that ‘technology has limitations’ and take us to the realm of “Paper has a great future”, was funny, interesting, and creative!

Do you want to stay on your target market’s mind long enough?

How compelling is your marketing campaign?

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For us at Phyllion, we believe that a good publicity is one that is strategic and planned to achieve projected results, and it does. We help our clients generate the right messages to the right target market, through effective media engagement, using the right channels.

With in-depth understanding of who your target audiences are, what they care about and are willing to pay attention to, we create content for your organization that ensures exciting returns from your marketing campaigns.

You can trust us to create a worthy experience as you enjoy the spotlight. See what we do best here