- As a result of the prevailing increase in malnutrition in the rural regions in Nigeria with almost 60 percent of the rural population living below the poverty line, our client saw the need to start a campaign aimed at addressing these issues affecting the rural regions using Noiler initiative as a solution.
- The campaign, using the Noiler initiative was born out of the need to curb hunger, reduce maternal mortality rate; create an additional income opportunity for women and youth in the rural area, contribute to global food security, and encourage Gender Equality amongst the rural community.
- To kick-off, Phyllion was brought onboard to ensure a smooth and seamless launch of the campaign.
Here are some solutions we proffered some solutions to our client:
Audio-visual Storytelling:
We created a short emotional documentary to cause the right audience to join the campaign, take action.
This was viewed at the press launch and now at different outreaches.
We ensured the audio-visual was compatible with different platforms to ensure easy dissemination across all platforms and allow a wider reach.
Other tasks to note include;
- Scripting
- Voiceover
- Recording and edits
Media Leveraging:
All audio-visual documentary and testimonials from the press launch were leveraged on different media platforms and is also still viewed at different outreaches.
Press Launch for the Campaign:
This was paramount in the kick-start of the campaign, the media were made aware, and the focus of the initiative was to empower the rural women while curbing malnutrition, maternal mortality and poverty in the rural regions.
Invites were sent out to different media houses bearing in mind the readership of the media platform.
Testimonials:
This was a key element during the press launch. Some women already benefiting from the Noiler initiative within the rural region of different geo-political zones were present to share their journey.
This further gave credibility to the campaign as the press was able to ask them questions.
- We conceived the idea for the media launch and worked with the Noiler team to action it.
- With the importance of the initiative, we began by shedding light and reminding the public of the focus problem, malnutrition and high maternal mortality rate, which is ravaging the rural areas and then showing how the public can contribute their quota to fighting this problem through the Noiler initiative
- Working closely with a production team, we created a short documentary which we played for the media during the media launch.
- We achieved over 100% of expected report output across various media platforms such as online, print, and radio
- There has been increased interest in the Noiler bird and initiative since the media launch.
- Following the media break, the mother company has gained recognition and awards from one of the top tier news houses in Nigeria
See links below to some news report:
Business Day: https://businessday.ng/agriculture/article/amo-farm-alleviates-rural-poverty-tackles-malnutrition-with-noiler-bird-initiative/
Ventures Africa: http://venturesafrica.com/noiler-birds-is-creating-an-experience-in-rural-poverty-reduction-in-nigeria-one-chicken-at-a-time/
The Punch: https://punchng.com/amo-farm-introduces-dual-purpose-birds-to-rural-communities/
Vanguard: https://www.vanguardngr.com/2019/04/amo-farm-unveils-noiler-bird-initiative-to-empower-rural-communities/
Agric Times: http://agrictimes.com/2019/04/17/amo-farm-officially-launches-noiler-bird-initiative-in-africa/
https://www.von.gov.ng/farm-inaugurates-poultry-initiative-empowers-5000-rural-youths/
https://lailasnews.com/amo-farm-empowers-women-with-noiler-bird-initiative/