What is customer engagement anyway? There are all sorts of metrics to measure it, whether it be page views, time spent on the website, or email open rates… But if we take away all the marketing mumbo jumbo, what is…
With the abundance of digital competitors, it is becoming increasingly difficult to create meaningful marketing contents, or present your ideas and services to the wider online audience; because there is just way too much information online. For example: Facebook users…
Social media engagement is thrilling, creative, productive and of course, engaging. But then, social media engagement will deny being engaging when your fans, followers and viewers, don’t talk back to you on the social media platforms. When you really engage…
It’s 2018 and we’re all wondering what’s going to work for our businesses all year round. What approach will be most profitable? What metrics would go into extinction, and we should quit engaging? What calculated risks do we need to…
It's 2018 at your doorpost, and here are our strongest desires for you, even as you embrace the new year... Beyond the new year resolutions, We hope that you will have written Goals on the tables of your heart; goals…
Hey, how was 2017 with you? How would you describe your 2017 in 1 word? Productive? Fulfilling? Disappointing? Depressing? Or perhaps, full of mixed feelings?... Fall Forward. Denzel Washington said this best in one of his speeches: "You will fail…
So, your target audience is on the Media? Fantastic update! You have unlimited access to advertising your business content to everyone in the world – at little/no cost, at the same time. But here is a plot twist to the…
While the process of engaging a PR agency might seem as such a simple thing to do; in truth, it is actually hard to do it well. By “well” meaning, having the right agency, for the right reasons, with goals…
So, let’s be serious. You shouldn’t dress this way on your first date-night with your PR firm – it’s strictly business. And really, to be honest, you rarely have date-nights with your PR firm. In fact, you won’t –…
Book Review: “How to win customers and keep them for life” – Michael LeBoeuf, Ph.D. I’M a nice customer. You all know me. I’m the one who never complains, no matter the kind of service I get. I’ll go…