Dive In Festival includes a broad range of events hosted around the world aimed at driving action and change across the Insurance Industry. It is a brainchild of Lloyd’s Insurance UK and AON. 2019 saw the inaugural event in Nigeria and this year 2020, the festival returned to consolidate efforts in achieving Diversity and Inclusion within the space.
The objective for Phyllion, the local PR team for Dive In Nigeria was to create, manage and generate PR & content strategy, secure the speakers, and achieve speaking opportunities and thought leadership opportunities for the speakers who are advocates for the Dive In cause, promoting Gender Diversity & Inclusion in the Workplace
The duration of this project from planning to execution was 6weeks and within this timeline we achieved.
To kick off on execution, we embarked on a research journey that gave deep insight into the African and Nigerian Insurance sector. In aiding our research purposes, we also ran a survey that sought to understand the challenges faced by young professional women in the Nigerian Insurance sector and how they have been navigating these.
Using strategic media engagement on traditional, electronic & digital media platforms as well as influencer relations, and digital marketing.
Following the research carried out and insight gleaned, then commenced our engagement of industry opinion leaders and media influencers, and content production in its various forms (infographics, videos, still images, and designs).
In a campaign titled, “Letter to my younger self”, we partnered with 50 top senior women professionals to inspire aspiring and young female professionals in the Insurance and Finance sector, and in cascading this message and amplified on digital in a social sharing format.
We started conversations on diversity and inclusion attracting the attention of policymakers and top industry leaders via Tier 1 News Platforms stations in the country and published op-eds and articles in daily newspapers and online publications.
We achieved the buy-in of senior management executives in leading insurance companies in Nigeria who joined in the conversation about Dive In Nigeria through an integrated social campaign.
We created content based on interests and volunteerism for the Dive In cause.
We achieved the following results and impact below;