Nigeria has progressively accepted tech transformation, and millennials are at the forefront of this push but how do we bring great minds together to collaborate and inspire others? This problem was solved when our client built a technology innovation park.
Our clients, founders of The Nest Hub created a solution by providing the tech community an enabling environment for technology enthusiasts to thrive, collaborate and achieve desired results.
Our job was to amplify this message, spearhead the PR Launch of the innovation park and continuously convey the impact stories of The Nest Hub to its publics.
Media Parley for the Nest Innovation Park Unveiling
Being important stakeholders, Phyllion invited key pressmen with platforms relevant to client’s news and sector, to a media parley at the new innovation park. They heard directly from the founders and other stakeholders at the event and came to understand the need for an enabling environment for technology enthusiasts and future expectations for such a daunting project.
Fireside Chat
After a successful media parley, we treated guests to an exciting and insightful fireside chat with entertaining side attractions to close off the eventful launch.
Media Leveraging
Explored media leveraging opportunities on target tv networks, radio, and tech podcasts with high viewership/listenership among the target audience, e.g. Rave tech Tv.
Sustained Article Leveraging
Continual PR support with new innovations, news-worthy stories, partnership news amplification, on top-tier newspapers and online publications.
We achieved the following results and impact below;