On a scale of 1-10, how human are you? Ever asked yourself this question. Where did you fall on the scale? The public perception of your brand is dependent on how you communicate with your audience. On normal days when…
For every time you share an image or video, comment, respond to a dm, reply to a query on social media you have begun to use a voice. And from thereon, the public is already building a perception of what…
Remember the satisfaction you had when a new customer made their first purchase from you? – It was like getting a gold medal at the end of a relay race! But what happens if that customer buys once, and only…
Growing a business from a small scale to a large scale is not a walk in the park. There is the need to also know what to do at any given time in order to sustain the business and eventually…
It’s 2018 and we’re all wondering what’s going to work for our businesses all year round. What approach will be most profitable? What metrics would go into extinction, and we should quit engaging? What calculated risks do we need to…
It's 2018 at your doorpost, and here are our strongest desires for you, even as you embrace the new year... Beyond the new year resolutions, We hope that you will have written Goals on the tables of your heart; goals…
Hey, how was 2017 with you? How would you describe your 2017 in 1 word? Productive? Fulfilling? Disappointing? Depressing? Or perhaps, full of mixed feelings?... Fall Forward. Denzel Washington said this best in one of his speeches: "You will fail…
Book Review: “How to win customers and keep them for life” – Michael LeBoeuf, Ph.D. I’M a nice customer. You all know me. I’m the one who never complains, no matter the kind of service I get. I’ll go…
Is this actually the best smartphone? What’s the best energy drink? Red Bull, of course. What’s the best coffee? Starbucks, of course. What’s the best smartphone? The iPhone, of course. “Perception isn’t always half the battle; Sometimes it’s the entire…
The Greatest Brand Story Ever Told “The first logo of your business is your mind. Branding starts from the mind, not your website.” – Phyllion and Partners Limited He is black, was born in February 1963 in Brooklyn, New…