So, you have five million followers on social media... It's thrilling, exciting, and the numbers are great! But hey, how about your Fans? If from a pool of five million followers, there are not about a million fans (or at…
Credit: This article was first published by Annaliese Henwood Maintaining a loyal base of social media followers is key to your online authority, and it also helps bring in steady traffic to your website, and possibly increased patronizing and sale of…
Imagine you’re planning one of those epic cross-country road trips for a group of friends. The group has picked out the various stops and activities along the way. And you’ve been tasked with charting the course and drafting a budget,…
What is customer engagement anyway? There are all sorts of metrics to measure it, whether it be page views, time spent on the website, or email open rates… But if we take away all the marketing mumbo jumbo, what is…
With the abundance of digital competitors, it is becoming increasingly difficult to create meaningful marketing contents, or present your ideas and services to the wider online audience; because there is just way too much information online. For example: Facebook users…
Social media engagement is thrilling, creative, productive and of course, engaging. But then, social media engagement will deny being engaging when your fans, followers and viewers, don’t talk back to you on the social media platforms. When you really engage…