Every Small Business Owner MUST See These 12 Amazing Instagram Statistics!

Why ♥INSTAGRAM?

The age-old saying ‘a picture tells a thousand words’ definitely bares truth, especially on Instagram. This incredibly simple photo and video sharing network, is rapidly gaining grounds in popularity and social media prestige.

For small businesses, utilizing Instagram provides cost-effective opportunities to resonate with your target audiences, reach new customers and grow your brand.

Not convinced? Then, check out the following Instagram statistics that are sure to blow your mind, and which, every small business owner should be aware of.

#1: Downloading of Instagram App Surpasses 1 Billion on Google Play Store Alone

Sure, there are other platforms for downloading mobile apps; but with the downloading of Instagram App exceeding 1 billion on Google Ply Store alone, then the hugely popular video and photo sharing platform, sure provides a massive wealth of opportunity for small businesses to reach out and engage with potential multi-million dollar customers.

#2: Instagram Has 500 Million Daily Users!

Yes! DAILY users – including those days called “Monday” where half the world’s population is busy, and hardly ever online… Instagram is still carting away a whole chunk of 500 million users, even on those days!

With 500 million users on the average daily, Instagram makes it super easy for small businesses to connect and engage with customers and prospective customers, every single day! Per nonasecond.

That’s right. Your customers are online, Already! Go, get them, connect with them; and be sure to do it Right.

#3: Half of Instagram Users Follow a Business

Yes, another Instagram statistics no business can afford to ignore. About 250 million Instagrammers follow a business!

#4: Instagram Stories Has 200 Million Plus Daily Active Users

When Instagram launched its Instagram Stories feature, it was lapped up by users, quickly reaching 200 million daily active users.

Using Instagram Stories certainly helps small businesses convey messages that are too lengthy to be confined to just one photo. Furthermore, the Stories feature allows you to add links to direct followers to your website, blogs or other social media handles.

#5: Instagram’s Influencer Marketing is a Billion Dollar Industry

Given the marketing opportunities Instagram provides, savvy advertisers and businesses are spending money on influencer marketing on Instagram.

In fact, so prolific are the marketing openings on Instagram that in 2017, the platform’s influencer market was put at $1.07 billion.

#6: Instagram Users Like More Than 4.2 Billion Posts Per Day!

An announcement by Instagram in 2017 showed that Instagram users like 4.2 billion posts daily. So, if you’re not posting on Instagram, your products and services simply won’t be among the billions likes every day.

And if you are posting, then it might be well the time, to start carting away millions of Instagram likes with one post, just if you’re posting “what works” – Highly personalized, interactive, helpful and interesting posts.

#7: Instagram Nurtures More Engagement Than Facebook

Yeah, right; you’re not mistaken – you heard that.

Social media is inherently interactive and for small businesses, enabling them to interact and engage with customers and clients like no other marketing outlet provides.

So, if you’re looking for optimum engagement with customers, then it might interest you to know that, Instagram has 58 times more engagement per follower than Facebook.

#8: Posting a Video at 9 P.M Gets More Interactions

Did you know?

If you’re active on Instagram and want to get more interactions for your business, you’ll be interested to learn that posting a video on the site at 9 p.m. gets 34% more interactions.

Over to you! Try it out.

#9: There are Millions of Google Searches Made for Instagram

Want to be found more easily on Google?

Statistics show that there are 16,600,000 Google searches for ‘Instagram’ per month, meaning simply signing up to Instagram could help your business get found online more easily.

Even more, is launching SEO and Google Analytics for your business online, such that your business appears on the first page of Google search results, when potential clients search for your kind of services on Instagram, using Google.

#10: More Than Half of Small Businesses Use Instagram as a Marketing Force

Yeah, right! Your competitors are flooding Instagram, far more than you ever thought.

According to the Clutch 2017 Small Business Social Media Survey, the research shows that 52% of small business owners use Instagram.

With this in mind, if you’re among the 48% of small businesses not utilizing the popular image sharing network, you could seriously be lagging behind your competitors in the marketing stakes.

And if you are among the 52% of businesses using Instagram as a marketing tool, then you might want to audit and upgrade just how you use the platform, in order to be on top of the game, and stand out ‘iconized’.

#11: Millions of Photos and Videos are Added to Instagram Daily

Did you know that 95 million photos and videos are uploaded each day onto Instagram?

Consequently, if you’re not adding your brand’s images and videos to Instagram regularly, you’re very likely to fall behind your more social media savvy competitors.

More so, the stats go a long way to show why it’s necessary to stay memorable, useful and engaging, with every of the photos and videos spelled out from your business’ social media accounts.

You can read THIS post to learn how you can keep your social media followers, glued to your content uploads.

#12: Many Instagram Users Have ‘Deep Pockets’

Yay! Finally, and perhaps most important of all.

The end goal / return on investment (ROI) from every social media marketing activity should be, to grow your customer base, expand your business, and make more money.

And it’s interesting to learn that, a study by the Pew Research Center shows that many Instagram users have fairly ‘deep pockets’ – 31% of adults using Instagram earn over $75,000 a year, 32% earn between $50,000 and $74,999 and 32% make between $30,000 and $49,000.

Given the affluence of many Instagrammers globally, it certainly makes sense for brands to market their products and services on this burgeoning social network.

What Now?

If your business hasn’t been engaging ♥INSTAGRAM as a marketing tool, then you really should reconsider that decision.

And if your business is currently engaged, and you desire more traction, then you really should be talking to Phyllion, right now.

 

_{Credit: Statistics from this post are credited to the sources: Small Business Trends; Pew Research Center USA, Forbes, Instagram.}