How Human Is Your Brand During Turbulent Times?

On a scale of 1-10, how human are you? Ever asked yourself this question. Where did you fall on the scale?

The public perception of your brand is dependent on how you communicate with your audience.
On normal days when operations are business as usual, how are you perceived? During troubling times like the year 2020, how has your brand been perceived?

Perhaps now is the time to change public perception about you from negative to positive. Some of the brands highlighted below went beyond being everyday brands to human brands. They empathized with people and not only did this act change perception about them, but it also skyrocketed their sales.

The past few days have seen Nigerian youths stand up to protest police brutality in the country. The protest gained global momentum, becoming the center of discussion in many places.

In the middle of this, Chicken Republic chose to support the protest in a unique way. Unusual as it seems, the restaurant decided to share food with protesters in Lagos. For hours on the day, Chicken Republic was at the top of social media trends, with millions of Nigerians pledging their support to the brand.

Flutterwave also got a resounding applaud for leading the fund-raising campaign to support the protest. The impact of this was felt when the CBN summoned the Fintech, only to fuel the fire of a fresh protest.

This doesn’t say your business has to financially support social causes to be heard. In little ways that you can, the most important thing is to not be silent.

Be human, it goes a long way.