These 5 Things Won’t Change for your Business this Year – Take it or Take it

It’s 2018 and we’re all wondering what’s going to work for our businesses all year round.

What approach will be most profitable? What metrics would go into extinction, and we should quit engaging? What calculated risks do we need to take?

We’re all wondering what works BEST.

But what will we do today, if we knew exactly what would happen tomorrow..?

Finally! We found it!

We know exactly what would happen tomorrow and here we have 5 marketing metrics that would never change, nor go obsolete in 2018 (not even in your business) – take it, or take it.

P.S. These are the core marketing metrics that will enable your business stay profitable all year round and become wealthy, matter-of-factly. 

First, SEO will be More Important Than Ever

Breaking News: SEO isn’t dead! (yet).

Pretty much, many organizations have built their entire businesses from search engine optimization (SEO). And are still growing them.

How are we sure SEO isn’t dead?

Quick one: Are people still using Google to find products and services?

Yes!

Can we still influence Google by the content we write and the things we put on our website pages?

Very well, yes!

Therefore, SEO isn’t dead. Your company can win in organic search, and have its profitability skyrocket this year, by putting massive efforts into search engine optimization.

If SEO isn’t yet part of your marketing strategy for this year, then you really should think about it.

Second, Email marketing will Continue to be Important

But with a clause – Email marketing, done well.

Sure, email open rates may be low, and people’s inboxes may be cluttered; but that’s because it continues to be email marketing and not email communication.

Only, use email as an engagement tool with clients and not as a branding or advertising tool. Be intentional about providing value (and not just pimping your brand).

Make your email strategy pretty simple: be personable and be helpful. If you do this, your business will be 95% ahead of email marketers.

Meanwhile, email is still one of the most direct channels of marketing we have. So, your business should be engaging the platform the right way, in 2018. No brainer.

Third, Video will be More Important Than Ever

In the marketing planet, creating video content is the new cool. Vlogs, tutorials, animated content, interviews, how-to’s – video content should be part of your marketing strategy.

Instagram, Facebook, YouTube, and Snapchat all love video. Video is great in email marketing. It is great for SEO.

Video is awesome.

When creating video content, follow the same rules as with email: be personable and be helpful.

Video content needs to be a part of your marketing strategy in 2018. Don’t second-guess it.

Fourth, Good Sales Copywriting will Make or Break Your Business this Year

A million visits to your website is good for statistics, but a hundred conversion is great for your business.

Be intentional about your sales copywriting this year. Strive not to only generate traffic; but more importantly to generate leads, and convert them to business deals.

Good copy is about helping people. It’s about making people care enough to do business with you. And good persuasion will always matter. Great client acquisition is always the result.

Fifth, Forget not that You’re Marketing to Real Humans with Real Needs and Desires

It is very easy to get absorbed in things like number of likes, links open rate, email bounce rate, and followers. But, beyond the numbers, the communication engagements of your business online, is to people – real people.

So, every care must be taken into the means of engagement, approach to communication, choice of words and style of interacting with your audience online.

Because all that communication are being received by real people. People with emotions, feelings, buying decisions – and brains.

Real, potential customers who may/will buy your products or services.

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And… There you go! The top 5 things your business should still be investing time, money and energy into, in 2018.

Why?

Because these things won’t change.

Then, what?

These metrics are still the most profitable marketing decisions your business would be making in 2018.

 

Easier said than done? Maybe, maybe not.

Let Phyllion help you rethink your engagement.

With in-depth understanding of who your target audiences are, what they care about and are willing to pay attention to, Phyllion creates content for your organization that enhances smooth running of your marketing campaigns.