The World’s Worst Marketing Mistakes and How your Business Can Avoid Them

With the abundance of digital competitors, it is becoming increasingly difficult to create meaningful marketing contents, or present your ideas and services to the wider online audience; because there is just way too much information online.

For example: Facebook users post 510 thousand comments, write 293 thousand statuses, and upload 136 thousand photos every minute! So it is getting harder for the online audience to consume digital content, and be able to distinguish relevant from irrelevant marketing messages.

Below are the 3 most devastating marketing mistakes that can completely undermine your marketing campaigns, and how to avoid them.

Targeting the Wrong Audience

An average user can get lost in the crowd of social media channels rather easily. There are Facebook, Twitter, Pinterest, and dozens of similar networks; and they all look very attractive to the average customer. So, in order to pass an effective message across, your business will have to target the right kind of audience.

Justin Osborne, a content marketing manager at Best Essays recently noted: “Before you start brainstorming and generating content ideas, you have to understand your audience. Who are these people? Where do they hang out online? If you answer these questions correctly, you will be able to create content that really resonates with your clients.”

But if on the other hand, you try to cover every single social media channel, you will waste a lot of time and energy. This implies your business would need a customized approach towards your online engagement, not an all-round strategy.

Keep this in mind and try to build a small community of loyal followers. This way, you will improve your brand credibility and generate enough leads from the online space.

Not Integrating Call to Action

Another worse marketing mistake is, not integrating a call to action in your marketing messages. Unfortunately, a vast majority of businesses make this online marketing mistake. They dedicate to content creation so much, that they forget to do what matters the most – invite followers to engage.

Okay, so you’ve managed to find the right audience, and created an appealing content. The second step is to convince people to act accordingly to your invitation and take concrete action. You can’t expect to win them over using nothing more creative than “Give us a call for more info.”

You have to make the first move and send a straightforward CTA. There is no room for compromise in this regard. It’s the essence of the ‘give to get’ marketing philosophy. The logic behind this philosophy is simple: provide users with free samples of your products, valuable knowledge, or practical tips, while they give you valuable leads in exchange.

One thing to always remember is to add call to action in every online content – each post should invite followers to engage. If you skip this, then you’d be making a devastating marketing mistake.

Not Solving Problems

Content quality is the basic precondition for lead generation. If you are only using buzzwords or pompous phrases, you will never impress target clients, but chase them away instead.

You shouldn’t try to sound highly intellectual, because marketing content is supposed to solve problems using a minimum number of words. Less is more in this case.

At the same time, your business needs to learn to write for your audience, not yourself. Digital content represent a profitable marketing tool but only if you add value to the posts. Think outside the box to give followers practical suggestions, in-depth industry analysis, or new observations.

Much more, listen to their online inquiries and answer their questions. Solve their problems and show them the way to get something done. In all, be helpful in your interaction with your online audience. This will make your business look more reliable and trustworthy, which is the best tactic to grow leads in the long run.

Conclusion

Online marketing can be super efficient if your business knows its target group and prepares a good strategy towards it. However, a lot of businesses don’t know how to deal with online competitors, and then experience serious failures in the process.

 

Stuck on Ideas?

If you have ever been at sea with social media engagement or digital communication  for your business, and need help pulling through an effective online interaction, then you might want to rethink your engagement with Phyllion.

With in-depth understanding of who your target audiences are, what they care about and are willing to pay attention to, we determine the best way to speak directly to them, the way they want to hear from you.